NortonLifeLock Global Checkout (2020)

We identified multiple areas of friction in the checkout experience and sought to imagine an extremely streamlined version for our ecommerce platform. Through the redesign, we increased conversion rate a net 5%, around $10 million in increased revenue.

With this being the new ecommerce platform, supporting all acquisition and retention flows means engineering can move away from old checkout platforms and vendors, cutting costs in engineering overhead. Overall, many wins for the customer, the business, and engineering.

All wireframes and visual designs were user tested, reviewed with dev and stakeholders along the way keeping flexibility and scalability in mind.

Contents:

• eCommerce Checkout flow and template
• Add additional products - Candy Rack
• Billing
• Identity Theft Information (PII)
• Review
• Confirmation

Responsible for:

• Wireframing complete end-to-end checkout flow
• Designing interaction of added features
• Providing all permutations of products/content
• Providing test experiences for future iterations